diff --git a/Jenkinsfile b/Jenkinsfile
index 1afaef5750539e1b20a41cb8b7efe8aeaf8d422f..51cd03fb94ef0eaced06253d5557f7303ea2041e 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -93,7 +93,7 @@ tools { go 'go-1.22.0' }
 
                     tagAndPushDockerImage('info-manager-proxy', IMAGE_TAG)
 
-                    if (env.BRANCH_NAME == 'dev') {
+                    if (env.BRANCH_NAME == 'master') {
                         tagAndPushDockerImage('info-manager-proxy', 'snapshot-latest')
                     }
                     else if (env.BRANCH_NAME == 'release') {
@@ -184,8 +184,8 @@ String generateImageTag() {
 
 
 String getBuildProfile() {
-    if (isDevBranch()) {
-        return "-P dev"
+    if (isMasterBranch()) {
+        return "-P master"
     } else if (isReleaseBranch()) {
         return "-P release"
     } else {
@@ -289,8 +289,8 @@ Boolean hasInfoManagerProxyValuesFileChanged(String environment) {
     return sh (script: "git status | grep '${environment}/application/values/info-manager-proxy-values.yaml'", returnStatus: true) == env.SH_SUCCESS_STATUS_CODE as Integer
 }
 
-Boolean isDevBranch() {
-    return env.BRANCH_NAME == 'dev'
+Boolean isMasterBranch() {
+    return env.BRANCH_NAME == 'master'
 }
 
 Boolean isReleaseBranch() {
@@ -300,7 +300,7 @@ Boolean isReleaseBranch() {
 String generateHelmChartVersion() {
     def chartVersion = "${env.APP_VERSION}" 
 
-    if (isDevBranch()) {
+    if (isMasterBranch()) {
         chartVersion += "-${env.GIT_COMMIT.take(7)}"
     }
     else if (!isReleaseBranch()) {