diff --git a/Jenkinsfile b/Jenkinsfile
index 63bb9ea36c933680c0bf9bdb27b2c532d382ce96..6ea5a1b391001c078f77b15b1d459b812c742db0 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -110,7 +110,7 @@ tools { go 'go-1.22.0' }
 
                     tagAndPushDockerImage('fachstellen-proxy', IMAGE_TAG)
 
-                    if (env.BRANCH_NAME == 'dev') {
+                    if (env.BRANCH_NAME == 'master') {
                         tagAndPushDockerImage('fachstellen-proxy', 'snapshot-latest')
                     }
                     else if (env.BRANCH_NAME == 'release') {
@@ -141,7 +141,7 @@ tools { go 'go-1.22.0' }
 
         stage('Trigger Dev rollout') {
             when {
-                branch 'dev'
+                branch 'master'
             }
             steps {
                 script {
@@ -202,8 +202,8 @@ String generateImageTag() {
 
 
 String getBuildProfile() {
-    if (isDevBranch()) {
-        return "-P dev"
+    if (isMasterBranch()) {
+        return "-P master"
     } else if (isReleaseBranch()) {
         return "-P release"
     } else {
@@ -307,8 +307,8 @@ Boolean hasFachstellenProxyValuesFileChanged(String environment) {
     return sh (script: "git status | grep '${environment}/application/values/fachstellen-proxy-values.yaml'", returnStatus: true) == env.SH_SUCCESS_STATUS_CODE as Integer
 }
 
-Boolean isDevBranch() {
-    return env.BRANCH_NAME == 'dev'
+Boolean isMasterBranch() {
+    return env.BRANCH_NAME == 'master'
 }
 
 Boolean isReleaseBranch() {
@@ -318,7 +318,7 @@ Boolean isReleaseBranch() {
 String generateHelmChartVersion() {
     def chartVersion = "${env.APP_VERSION}" 
 
-    if (isDevBranch()) {
+    if (isMasterBranch()) {
         chartVersion += "-${env.GIT_COMMIT.take(7)}"
     }
     else if (!isReleaseBranch()) {