diff --git a/Jenkinsfile b/Jenkinsfile
index 087c9be74b9b8542bf972adddc02f6a5ea6fe253..b10e9e6c8d99723febda876d12e6d9bf1608c2f8 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -78,7 +78,7 @@ pipeline {
             steps {
                 script {
                     FAILED_STAGE = env.STAGE_NAME
-                    IMAGE_TAG = generateImageTag()
+                    IMAGE_TAG = buildVersionName()
 
                     tagAndPushDockerImage(IMAGE_TAG)
 
@@ -96,7 +96,7 @@ pipeline {
             steps {
                 script {
                     FAILED_STAGE=env.STAGE_NAME
-                    HELM_CHART_VERSION = generateHelmChartVersion()
+                    HELM_CHART_VERSION = buildVersionName()
 
                     dir('client') { sh "./run_helm_test.sh" } 
 
@@ -186,19 +186,6 @@ Void deployHelmChart(String helmChartVersion) {
     }
 }
 
-String generateHelmChartVersion() {
-    def chartVersion = "${VERSION}"
-
-    if (isMasterBranch()) {
-        chartVersion += "-${env.GIT_COMMIT.take(7)}"
-    }
-    else if (!isReleaseBranch()) {
-        chartVersion += "-${env.BRANCH_NAME}"
-    }
-
-    return chartVersion.replaceAll("_", "-")
-}
-
 Void tagAndPushDockerImage(String newTag){
     withCredentials([usernamePassword(credentialsId: 'jenkins-nexus-login', usernameVariable: 'USER', passwordVariable: 'PASSWORD')]) {
         sh 'docker login docker.ozg-sh.de -u ${USER} -p ${PASSWORD}'
@@ -208,14 +195,22 @@ Void tagAndPushDockerImage(String newTag){
     }
 }
 
-String generateImageTag() {
-    def imageTag = "${env.BRANCH_NAME}-${VERSION}"
-
-    if (isMasterBranch()) {
-        imageTag += "-${env.GIT_COMMIT.take(7)}"
+String validateBranchName(branchName) {
+    int maxLength = 30
+    if (branchName.length() > maxLength) {
+        String originalBranchName = branchName
+        branchName = branchName.substring(0, maxLength)
+        echo "WARNING: Branch name '${originalBranchName}' exceeded ${maxLength} characters. " +
+             "It has been truncated to '${branchName}' for deployment purposes."
     }
+    return branchName
+}
 
-    return imageTag
+String buildVersionName() {
+    if (env.BRANCH_NAME == 'release') {
+	    return VERSION
+    }
+    return "${VERSION}-${validateBranchName(env.BRANCH_NAME)}-${env.GIT_COMMIT.take(7)}".replaceAll("_", "-")
 }
 
 Void cloneGitopsRepo() {