diff --git a/Jenkinsfile b/Jenkinsfile
index 5ff0de1856887fab6edf8341ec5ec333b5aeeda1..53861d6861aef7b56661aefe6ee7a783a919fd90 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -12,6 +12,7 @@ pipeline {
         SH_SUCCESS_STATUS_CODE = 0
         IMAGE_TAG = generateImageTag()
         HELM_CHART_VERSION = generateHelmChartVersion()
+        BUILD_PROFILE = getBuildProfile()
     }
 
     options {
@@ -77,7 +78,7 @@ pipeline {
                 
                 configFileProvider([configFile(fileId: 'maven-settings', variable: 'MAVEN_SETTINGS')]) {
                     withCredentials([usernamePassword(credentialsId: 'jenkins-nexus-login', usernameVariable: 'USER', passwordVariable: 'PASSWORD')]) {
-                        sh 'mvn -s $MAVEN_SETTINGS spring-boot:build-image -DskipTests -Dmaven.wagon.http.retryHandler.count=3 -Dbuildtag=$IMAGE_TAG -Dspring-boot.build-image.publish=true -Duser=${USER} -Dpassword=${PASSWORD}'
+                        sh 'mvn -s $MAVEN_SETTINGS spring-boot:build-image -DskipTests -Dmaven.wagon.http.retryHandler.count=3 $BUILD_PROFILE -Ddocker.publishRegistry.username=${USER} -Ddocker.publishRegistry.password=${PASSWORD}'
                     }
                 }
             }
@@ -154,13 +155,6 @@ pipeline {
 }
 
 String generateImageTag() {
-
-    if (isMasterBranch()) {        
-        return "snapshot-latest"
-    }
-    else if (isReleaseBranch()) {
-        return "latest"
-    }
     return "${env.BRANCH_NAME}-${getPomVersion()}"
 }
 
@@ -170,6 +164,16 @@ String getPomVersion() {
     return pom.version
 }
 
+String getBuildProfile() {
+    if (isMasterBranch()) {
+        return "-P dev"
+    } else if (isReleaseBranch()) {
+        return "-P release"
+    } else {
+        return ""
+    }
+}
+
 
 Void sendFailureMessage() {
     def room = getRoom()
diff --git a/pom.xml b/pom.xml
index 98d982086c13a4605a42a2f4cbee9958b6a52707..d8bbbd530973ea0721fd0309acc512bfeae8c62f 100644
--- a/pom.xml
+++ b/pom.xml
@@ -16,6 +16,7 @@
 	<description>Administration Backend Project</description>
 
 	<properties>
+		<imageName>docker.ozg-sh.de/administration</imageName>
 		<build.number>SET_BY_JENKINS</build.number>
 	</properties>
 
@@ -54,29 +55,66 @@
 			<scope>test</scope>
 		</dependency>
 	</dependencies>
-
+	<profiles>
+		<profile>
+			<id>dev</id>
+			<build>
+				<plugins>
+					<plugin>
+						<groupId>org.springframework.boot</groupId>
+						<artifactId>spring-boot-maven-plugin</artifactId>
+						<configuration>
+							<image>
+								<tags>${imageName}:snapshot-latest</tags>
+							</image>
+						</configuration>
+					</plugin>
+				</plugins>
+			</build>
+		</profile>
+		<profile>
+			<id>release</id>
+			<build>
+				<plugins>
+					<plugin>
+						<groupId>org.springframework.boot</groupId>
+						<artifactId>spring-boot-maven-plugin</artifactId>
+						<configuration>
+							<image>
+								<tags>${imageName}:latest</tags>
+							</image>
+						</configuration>
+					</plugin>
+				</plugins>
+			</build>
+		</profile>
+	</profiles>
 	<build>
 		<plugins>
+			<plugin>
+				<groupId>org.apache.maven.plugins</groupId>
+				<artifactId>maven-failsafe-plugin</artifactId>
+			</plugin>
 			<plugin>
 				<groupId>org.springframework.boot</groupId>
 				<artifactId>spring-boot-maven-plugin</artifactId>
 				<configuration>
 				<image>
-					<name>docker.ozg-sh.de/administration:${buildtag}</name>
+					<name>${imageName}:${env.BRANCH_NAME}-${project.version}</name>
 					<publish>true</publish>
 				</image>
 				<docker>
 					<publishRegistry>
-						<username>${user}</username>
-						<password>${password}</password>
+						<username>${docker.publishRegistry.username}</username>
+						<password>${docker.publishRegistry.password}</password>
 					</publishRegistry>
-					</docker>
-					<excludes>
-						<exclude>
-							<groupId>org.projectlombok</groupId>
-							<artifactId>lombok</artifactId>
-						</exclude>
-					</excludes>
+				</docker>
+				<excludes>
+					<exclude>
+						<groupId>org.projectlombok</groupId>
+						<artifactId>lombok</artifactId>
+					</exclude>
+				</excludes>
 				</configuration>
 				<executions>
 					<execution>